Pakistan
A rapidly evolving digital payments market shaped by innovation and inclusion
Overview
Pakistan’s payments landscape is undergoing a major digital shift fuelled by government-backed initiatives, fintech innovation, and the growing reach of smartphones and 4G networks
While cash and bank transfers still dominate, mobile wallets and digital banking services are transforming how consumers and businesses transact
The State Bank of Pakistan’s Raast system has introduced instant low-cost digital payments, supporting interoperability and inclusion across financial institutions
Key Characteristics
Strong government support for financial inclusion and digitization through programs like Digital Pakistan and Raast
Widespread use of mobile wallets and branchless banking driven by telecom operators such as Easypaisa and JazzCash
Rapid adoption of e-commerce and QR payments in urban areas
A large unbanked population offering significant growth potential for fintechs and banks alike
Supported Payment Methods
Raast instant payment system
Mobile wallets including Easypaisa, JazzCash, NayaPay
Credit and debit cards: Visa, Mastercard, UnionPay
Bank transfers and bill payments
QR-based and USSD mobile payments for rural access
Key Providers
Leading payment players include Easypaisa, JazzCash, NayaPay, Sadapay, and major banks such as HBL and UBL
International networks Visa, Mastercard, and UnionPay provide card infrastructure and cross-border capabilities
Regulation and Compliance
The State Bank of Pakistan (SBP) regulates the payments sector, promoting innovation under a strong compliance and security framework
Licensing for Electronic Money Institutions (EMIs), interoperability mandates, and cybersecurity standards ensure safe and inclusive growth
Strengths / Differentiators
Raast enabling instant interoperable digital payments
Strong telecom-led financial inclusion models
Government push for a cashless economy
Expanding fintech ecosystem focused on SME and consumer access
Want to know more about payments in Pakistan?
Contact Bizz2Pay today to discuss your requirements or get introduced to the right Payment Provider covering the most popular payment methods offered in Pakistan
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