Romania

An emerging European payments market driven by digital banking and e-commerce growth

Overview

Romania’s payments landscape is evolving rapidly as digital adoption accelerates across consumers and businesses. The combination of strong smartphone penetration, expanding internet access, and a young tech-oriented population is pushing the country toward cashless payments. E-commerce growth and EU-supported digital finance initiatives are also driving demand for modern payment solutions, mobile wallets, and instant transfers

Key Characteristics

Growing card usage and rapid adoption of contactless payments

Mobile banking and digital wallets becoming mainstream through local and regional fintechs

Government-backed programs and EU funding supporting financial digitalization

Continued presence of cash in rural areas but steady nationwide shift toward digital channels

Supported Payment Methods

Visa

Mastercard

Apple Pay

Google Pay

Revolut

PayU

Bank transfers via SEPA Instant

Key Providers

Major banks such as Banca Transilvania, BRD, and ING Bank dominate traditional payment services, while digital-first players like Revolut, PayU, and Netopia MobilPay lead in online and mobile payments. Regional PSPs and fintechs are increasingly integrating local merchants into EU-wide e-commerce networks

Regulation and Compliance

The National Bank of Romania oversees the payment system, aligning with EU PSD2 and SEPA standards. Strong data protection under GDPR and transparent consumer protection laws have enhanced trust in digital payments and online financial services

Strengths / Differentiators

Want to know more about payments in Romania?

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